10 Stories to Make a Difference

You may have already come across Pathways, (a flagship of Pop Up Projects) it's a new two-year illustration programme for a diverse group of talented and ambitious artists who want to be the next generation of children’s illustrators. Which is of course music to our ears!

It's made possible by significant investment from 12 global publishers and 9 university illustration courses, and through grants from Arts Council England and Creative Scotland. You can find out more about Pathways here

After Illo's initial introduction with Dylan Calder (Executive & Creative Director of Pop Up Projects) in July this year, it began with a 'roundtable' of literary/ artist agents to explore the role that we could play in the Pathways into Children's Publishing programme.

It's made possible by significant investment from 12 global publishers and 9 university illustration courses, and through grants from Arts Council England and Creative Scotland. You can find out more about Pathways here

We're happy to say we've continued our relationship, and we're very honoured/ proud to be involved in Pop Up's upcoming Birthday. To mark their 10th anniversary in 2021, they are launching 10 new children's stories, which currently include two of the Illo artists; Daniel Ido and Danica De La Silva Periera.

The full collection involves 20 published and unpublished writers and illustrators, bringing new (BAME, LGBTQ, under-26) voices and diverse stories into print for the first time. 10 Stories is also a way of testing the water to see if Pop Up Projects might evolve with a publishing branch...

We can't wait to share more with you, in the video below you can see Danica's thoughts on the title she is illustrating and her involvement with this organisation.




You may ask how you can get involved...

Money raised from their crowdfunder they've just launched, will pay for commissioning and production, and sales from the books will fund their literature projects in schools, communities, with vulnerable young people, and with talented writers and illustrators.
Three of the Pathways illustrators - Ria Dastidar, Sahar Haghoo, Jacinta read - are illustrating three of the books.

You may ask how you can help...

Pledges allow you to pre-buy the books (and/or donate them to schools/children's groups) plus make a donation to their work, starting from £28. You can make a pledge here: https://www.crowdfunder.co.uk/10-stories-to-make-a-difference

We've invested £2million in children's literature over 10 years - buying and promoting books, commissioning authors, producing events, and developing talent. But like everyone in the cultural sector we've been badly hit by Covid, not just financially, losing £200,000 in income this year. Worse still, half way through this crowdfunder, 25% of our staff are down with Covid.

If you are interested in finding out more, please contact: [email protected]

at illo agency we pride ourselves in representing a collation of global illustrators, distinctly diverse in creativity and uniquely celebrated by like-minded clients across a range of commercial markets.