Betsy Falco trys her hand at scrollmation for Adweek

When September Broadhead, the Lead Designer of Branded Content at Adweek (a data driven publication) got in touch with a new inquiry for Betsy Falco, we really didn’t expect/ realise where this might lead, but we love the final results!

So Betsy created artwork for a sponsored immersive story for one of their clients which ran on the Adweek website.

Essentially, they were inspired by cards like Magic the Gathering, Yu-Gi-Oh, Pokemon, etc to create an immersive experience.  

They needed to create 3 playing cards (and more) that move - utilizing scrollmation (which is essentially layered jpegs that move as you scroll).

Here’s a link to the article here

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